Showing posts with label B-Commerce. Show all posts
Showing posts with label B-Commerce. Show all posts

Friday, March 6, 2009

A Black Bank That Needs No Bailout: OneUnited Bank


OneUnited Bank became the largest Black-owned bank in the country and the first Black-owned internet bank. What makes this bank so unique is that they promote affordable financial programs for their consumers and aim to promote urban development by proving loans for business, churches, and low-income families. Their initial goal was to take the $700 million black spending power and re-channel it into the communities to support community development. Their reputation supercedes their good deeds thus far in terms of their record earnings, and the strength of their assets. OneUnited Bank is a certified Community Development Financial Institution, and they have consecutively recieved the highest accolade from the United States Department of Treasurey for the past 2 years for their community development lending.

How can you help OneUnited make?

Visit their website and check out their different banking options. Although there may not be a branch near you, they do have internet banking solutions as well as mail options to help complete banking transactions. Each deposit, big or small, help to makes it possible for this bank to help build our communities through various loans. They may even be able to help you in the future with your patronage. Look into it, and support something positive!

Thursday, February 19, 2009

Supporting B-Commerce


Currently, the US Census reports that there are over 36 million African Americans living in this country, making up 12% of the total population. The African American population is projected to increase more than 4 times than that of the Non-African American population. (26% vs 6%) Marketing specialists feel that it is in the best interest of businesses to gear more of their advertising media toward the African American audience because their buying power is expected to increase 34%, about $921 Billion by 2011, according to the Selig Center for Economic Growth.

With that said, I am coining the phrase "B-Commerce" to be synonymous with Black spending power. Understand that companies these days are now more aware of the power of the Black dollar, and are looking to capitalize on our marketshare. Right now, businesses are trying to demystify B-Commerce by directing more advertising and marketing tactics to win favor in the Black market. Let us do our part by recognizing how influential our dollars and cents are, and lets really make an effort to try and support Black owned businesses and companies that support programs in underserved communities.

Check out these related articles! They are AMAZING must-reads about the importance of supporting Black owned businesses. PLEASE read, make yourself aware! Join the cause! FIGHT the good FIGHT: